4. Content Optimization:

Content Optimization also plays a vital role in SEO. Write fresh content and there is no exception here. Content optimization is not a single process and involves optimization of the webpage as a whole. This means content optimization includes title tags, alt tags, web page URL, domain name and internal links.

5. Title Optimization:

Title is one of the most important factors for a successful search engine optimization of your website. The title tags should be between 10-60 characters. This is not a rule, but a relative guideline - a few more symbols is not a problem. Won’t get penalized for longer title tags, but the search engine will not read these characters.

Important things to mention in title:

Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.

7. Image Optimization:

Image optimization is one of the OnPage techniques for getting traffic to our website or Blog.ALT text is the main factor for image optimization. Alt text means what you are giving Title for image that title we called Alt text. While you are uploading images to your site change the image file name to key words it will help you. For image title also put key words.

8. Header tag Optimization:

Title and sub Title of a web site called as header tags. These header tags you will found in the source code of the each web page. Header tags are symbolized as h1 to h6. h1 is among the most important tag by internet search engine and h6 having little importance.

I recommended to include specific key phrases associated with your company subject in heading tags which is easier to use key phrases which are used in title and Meta data. Keyword rich heading tag is liked by main search engines like Google but over stuff of key phrases can again place you in danger.

9. Clean code:

Even though it’s related to developer. As an SEO you need to know about this clean code. Clean code is nothing but code without errors. The major problems from UNCLEAN code are that tags get opened. But not closed or closing tags without a proper opening tag, so many Browsers will close tags for you if they are left open, but it will take time for the browser to find out which tag need to be closed cause the page to load slower

SEO On Page Factors

1. Analyzing the Business:

Analyzing the performance of a business is a hard task to undertake, especially for owners whose expertise and time lies in running the day-to-day operations. Even though it’s a tough task we have to analyze. As an SEO we want to concentrate mainly on two points first one is business belongs to which type. And second one is who are the customers for that business. By using SWOT analysis easily we will analyze Business.

 SWOT Analysis:

  SWOT analysis takes a critical look at the strengths, weaknesses, opportunities and threats with respect to your whole enterprise and rudiments of the enterprise, such as item for consumption production, marketing, growth strategies and any aspect of the business you wish to analyze. Listing the strengths and weaknesses of a process or product is a good way to discover where improvements can be made in your business. Similarly, listing potential opportunity and threats will give you a simple roadmap to make business improvements and grow the company. 

 2 .Competitor Analysis:

Competitor Analysis is very important for getting good rank in search engine. Here are some steps you can do to analyze your SEO competition.

a) Find Who Your SEO Competitors Are

b) Visit Your Competitors' Sites and Analyze Them

c) Analyze The Keywords Your Competitors Use

d) Check the Competition's Back links

e) Evaluate Your Competition's Presence on Social Media 

 3. Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can improve your Business. It's not forever about getting visitors to your site, but about getting the right kind of visitors to your site.

Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "shoes" is probably browsing, and not ready to buy. On the other hand, someone searching for "best price on Air Jordan size 12" practically has their wallet out!

In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve those rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty. While choosing keywords Use Google Ad words Keyword tools.

On page Optimization

The Most significant part of the SEO is on page optimization each and every website has to do but there are many internet marketers which do not follow on page optimization methods and it is the biggest mistake that the internet marketers do. So the 1st thing every internet marketer or webmaster has to do is on page optimization!

                      The Cycle of SEO
 

On page optimization includes mainly the following things

 

1.Analyzing the Business

2.Competitor Analysis

3.Keyword Research

4.Meta tags optimization

5.Title Optimization

6.Meta Description

7.Image Optimization

8.Header tags Optimization (H1, H2, H3...H6)

9.Clean coding (W3c, No flash)

10.No flash an java script External

11.Sitemap and Robots.txt file

12.Internal linking

13.At least 300 words on each page

So these are the important key factors that each and every website has to follow. Search engine spiders index the website first and then go for Off page SEO. So first does the on page optimization perfect? Because if you done your on page optimization, it will be easy for your website to rank on top of Google. On the next Post I will tell you In detail of each and every Key factor.

                       WEB MARKETING INTRODUCTION 

Web Marketing is the business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand, by advertising and sales campaigns.

The steps to successful marketing and implementation include: 

1) Analyzing your customers and the business environment.

2) Identifying key opportunities to profitably meet customer needs.

3) Figuring out how to act on those opportunities.

4) Implementing your plan.

Search engine optimization (SEO):

SEO is the process of humanizing the visibility of a website or a web page in a search engines "natural" or un-paid ("organic" or "algorithmic") search outcome. In general, the earlier (or higher ranked on the explore results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, intellectual search news search and industry-specific upright search engines.

SEO Divided into two parts those are :

1. Onpage optimization

2. Off page optimization