WEB MARKETING INTRODUCTION 

Web Marketing is the business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand, by advertising and sales campaigns.

The steps to successful marketing and implementation include: 

1) Analyzing your customers and the business environment.

2) Identifying key opportunities to profitably meet customer needs.

3) Figuring out how to act on those opportunities.

4) Implementing your plan.

Search engine optimization (SEO):

SEO is the process of humanizing the visibility of a website or a web page in a search engines "natural" or un-paid ("organic" or "algorithmic") search outcome. In general, the earlier (or higher ranked on the explore results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, intellectual search news search and industry-specific upright search engines.

SEO Divided into two parts those are :

1. Onpage optimization

2. Off page optimization