SEO On Page Factors

1. Analyzing the Business:

Analyzing the performance of a business is a hard task to undertake, especially for owners whose expertise and time lies in running the day-to-day operations. Even though it’s a tough task we have to analyze. As an SEO we want to concentrate mainly on two points first one is business belongs to which type. And second one is who are the customers for that business. By using SWOT analysis easily we will analyze Business.

 SWOT Analysis:

  SWOT analysis takes a critical look at the strengths, weaknesses, opportunities and threats with respect to your whole enterprise and rudiments of the enterprise, such as item for consumption production, marketing, growth strategies and any aspect of the business you wish to analyze. Listing the strengths and weaknesses of a process or product is a good way to discover where improvements can be made in your business. Similarly, listing potential opportunity and threats will give you a simple roadmap to make business improvements and grow the company. 

 2 .Competitor Analysis:

Competitor Analysis is very important for getting good rank in search engine. Here are some steps you can do to analyze your SEO competition.

a) Find Who Your SEO Competitors Are

b) Visit Your Competitors' Sites and Analyze Them

c) Analyze The Keywords Your Competitors Use

d) Check the Competition's Back links

e) Evaluate Your Competition's Presence on Social Media 

 3. Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can improve your Business. It's not forever about getting visitors to your site, but about getting the right kind of visitors to your site.

Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "shoes" is probably browsing, and not ready to buy. On the other hand, someone searching for "best price on Air Jordan size 12" practically has their wallet out!

In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve those rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty. While choosing keywords Use Google Ad words Keyword tools.